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Black Friday Apple deals 2023

Don't spend more than you need to on Apple's Black Friday offering with these helpful tips.

Updated: Nov 24, 2023 8:43 am
Black Friday Apple deals 2023

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It’s the most wonderful time of the year for those of you who are looking for the best Black Friday Apple deals in 2024, as we can usually expect to see a ton of deals coming from retailers around Apple’s entire stock. That includes MacBooks, iPads, iPhone, the Apple Watch, and frankly too many different product SKUs to list in one single place all at once. With that said, you can expect to start to see Apple’s Black Friday deals starting the week preceding Black Friday, with Black Friday itself taking place on the 24th of November 2023 this year. 

Thankfully, you don’t have to look far to find the best deals and offers. Our team at WePC, has done the hard work of finding the best deals and offers that can be found on the internet. Below, you will find various Apple deals and important information you can use to secure the best Black Friday deal for you.

Best Black Friday Apple deals

Below we’ll be listing all the best Black Friday Apple deals on the whole range of devices for your delectation. Covering all the major electronic retailers so you don’t miss out on an opportunity to save the most cash possible.

US US Deals
UK UK Deals
Canada Canada Deals
Editor’s pick
SAVE $400

Apple MacBook Pro 14″ (2021) (M1 chip)

2021 Apple MacBook Air (M1 chip) 14-core GPU 14-inch Liquid Retina Display, 16GB RAM, 512GB SSD
Editor’s pick
SAVE $400

Apple MacBook Pro 16″ (2021) (M1 chip)

2021 Apple MacBook Air (M1 chip) 16-core GPU 16-inch Liquid Retina Display, 16GB RAM, 1TB SSD
Editor’s pick
SAVE $300

Apple MacBook Pro 13.3″ (2020) (i5-1035G7)

2020 Apple MacBook Air (i5-1035G7) 13.3-inch Liquid Retina Display, 16GB RAM, 512GB SSD
Editor’s pick
Save 22% now!

Apple iPad (10th Gen) + 2Yr AppleCare+ (optional)

Apple iPad (10th Generation) Wi-Fi 64GB – Pink with AppleCare+ (2 Years)
Editor’s pick
Save 19% now!

Apple 2023 MacBook Air Laptop with M2 chip

15.3-inch Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera, Touch ID. Works with iPhone/iPad; Midnight
Editor’s pick
21% off

Apple 2021 MacBook Pro

(14-inch, M1 Pro chip with 10‑core CPU and 16‑core GPU, 16GB RAM, 1TB SSD) – Space Gray
Editor’s pick
$200 off

Apple 2020 MacBook Air

Laptop M1 Chip, 13″ Retina Display, 8GB RAM, 256GB SSD Storage, Backlit Keyboard, FaceTime HD Camera, Touch ID. Works with iPhone/iPad; Space Gray
Editor’s pick
$50 off

Apple Watch Ultra

[GPS + Cellular 49mm] Smart Watch w/Rugged Titanium Case & Orange Alpine Loop Small. Fitness Tracker, Precision GPS, Action Button, Extra-Long Battery Life, Brighter Retina Display
Editor’s pick
8% off

Apple iPad Air

(5th Generation): with M1 chip, 10.9-inch Liquid Retina Display, 64GB, Wi-Fi 6, 12MP front/12MP Back Camera, Touch ID, All-Day Battery Life – Purple

Today’s best smartphone deals 2023

Here are the best smartphone deals we have on offer at the moment. This will be regularly updated as the deals roll in for Black Friday 2023. For more specific options, have a look below.

Where to find the best Apple Black Friday deals?

There are always deals going live throughout Black Friday from many retailers. It can be difficult to cut through the noise and find what you’re actually looking for. That’s why we’re going to be frantically checking hundreds of tabs throughout the day, checking in with retailers, and sourcing all the best deals.

Amazon is always our go-to for the best Black Friday deals each and every year. They regularly add more deals throughout the day, so they really like to keep you on your toes. Always our first port of call when searching for the best deals, we’re pretty sure most of our recommendations will be coming from here again this year.

Apple deals Black Friday sales shortlist

When will Apple Black Friday sales start? 

You can expect to see deals on Apple products this Black Friday from the week of November 24. However, many retailers are now going live earlier with their fantastic offers ahead of Black Friday itself in order to drum up interest in the coming deals, as they’ll be wanting customers to keep coming back. So, it’s not going to be unlikely to see several differently-priced deals over the course of the weeks before Black Friday begins, and of course on the day itself, too. 

How to get the best Apple Black Friday deals

The best way to shop for Black Friday deals comes in the way of some simple steps that you should follow so you don’t get too overwhelmed during Black Friday itself. Here are our simple steps on how to get the best Apple Black Friday deals. 

  1. Know what you’re shopping for, and pick out the right product(s) for you
  2. Check every relevant retailer’s website 
  3. Find a deal that you like
  4. Run a price comparison to see if you’ve got the best discount possible
  5. Purchase only from reputable retailers, especially on high-ticket items. 

It can be easy to get suckered into a great deal and then have the retailer either be unreliable or scam you out of your money, so for any retailers that you’ve never used before, be sure to check sites such as Trustpilot to ensure that the place you are purchasing from is legitimate. 

Feature to consider when looking for a Black Friday Apple deal

It can be difficult to predict exactly what is going to be on sale on Black Friday, as Apple has so many different product lines, but we expect to see aged stock on older models being cleared out at a slightly deeper discount than current SKUs, which we’d expect to see this come from the third-party retailers who have already purchased stock. We do not expect to see any direct deals from Apple on Black Friday, it usually dishes out free gift cards on the big day, instead of actually providing discounts on its product. These are split by product category. You can expect some Apple Black Friday deals with us expecting to see the largest discounts on the following products:

  • MacBook Pro
  • iPad Pro & iPad Mini
  • iPhone 13, iPhone 13 Pro & iPhone 13 Mini
  • Apple Watch SE, Apple Watch Series 8
  • AirPods & AirPods Pro

When we get the latest data on exactly what discounts you’ll be able to expect from Apple directly, we will update this list accordingly, so be sure to check back for more information in the future. But you should always consider the following: 

  1. Don’t overspend on a laptop or tablet that you won’t utilize to its full potential
  2. Consider purchasing AppleCare if you want further protection for your new purchases
  3. Don’t expect prices to hit rock-bottom, and instead try to be realistic with what you want to buy.

Aside from looking directly at what Apple has to offer, we can expect to see larger discounts on older products, as we mentioned before, with the greatest discounts to be found on the more expensive products such as the MacBook Pro line and iPad Pro, which is beginning to show its age, and retailers will be more likely to want to discount them further. On the lower end of the scale, we may see products such as the AirPods being discounted slightly, as they’re a product whose pricing is more based on the volume of sales that retailers are able to make rather than the margin of profit per product. This means that you’re likely to see deals, but they might not be massive discounts. Especially because we can see that Apple is gearing up for the announcement and release of potential brand-new AirPods. 

Black Friday Apple FAQs

How much do Apple Laptops cost on Black Friday?

We can usually expect to see Apple Laptops at a normal discount of around $100-$200 depending on what make and model it is usually, so we can expect to see further cuts. Recently the M2-equipped Macbook Air was on offer for $999, so we could potentially see that particular SKU dip below $900 this Black Friday.

The older MacBook Pro models that are due to be phased out could also reach around the $800 mark. With the newer SKU’s that were at Apple’s Unleashed event coming in at around a $100 discount, if we go by historical data available to us from when newer Apple products have come out close to Black Friday.

How much will the Apple Watch be on Black Friday?

With the recently released Apple Watch Series 9, it’s unlikely that we’ll see massive discounts on this fairly new SKU, as the watch only just came to market. If there is a deal to be had, it will be a discount under the $100 mark, which is not quite as appealing a deal as others. However, you can expect deals and discounts over $100 on the older models of the Apple Watch, especially the more premium variants of models such as the Apple Watch Series 8, which retailers will be keen to get rid of now the Apple Watch Series 9 has finally landed.

More Black Friday pages like this:

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